McDonald Ford (6790 Midland Road, Freeland, MI 48623) respects your privacy and is committed to protecting the personal information you share with us. This policy explains how we collect, use, and safeguard your data.

Information We Collect

We may collect the following types of information:

Contact information (name, email, phone number, address)
Vehicle preferences and search history on our website
Financial information provided through credit applications
Service and repair history for your vehicle
Website usage data through cookies and analytics tools

How We Use Your Information

To respond to your inquiries and provide customer service
To process vehicle purchases and financing applications
To schedule and manage service appointments
To send relevant offers, promotions, and updates
To deliver, personalize, and measure advertising — including targeted ads on Google, Facebook, and Instagram
To improve our website and services

Data Retention

We retain your information for the following periods:

Contact form submissions: 90 days after your inquiry is resolved
Service and repair records: Retained per applicable legal and regulatory requirements
Financial and credit application data: Retained per federal and state lending regulations
Website analytics data: 14 months (per Google Analytics default retention)

Third-Party Services

Our website uses third-party services that may collect usage data in accordance with their own privacy policies:

Google Analytics & Google Tag Manager — Google Privacy Policy
Facebook Pixel — Meta Privacy Policy

Cookies & Tracking Technologies

Our website sets the following cookies and tracking technologies:

Google Tag Manager (GTM-WC2N3BS2): Manages tag deployment; does not set cookies itself but enables other services below
Google Analytics 4 (_ga, _ga_*): Measures website traffic, pages visited, and user engagement. Retained for 14 months.
Facebook Pixel (_fbp, _fbc): Tracks ad effectiveness and enables remarketing on Facebook and Instagram

Your choices & opt-out: These analytics and advertising technologies are active by default. You can opt out of the sale or sharing of your personal information for targeted advertising at any time using the “Do Not Sell or Share My Personal Information” link in our website footer. We also automatically honor Global Privacy Control (GPC) browser signals as a valid opt-out. When you opt out, we keep first-party site analytics but stop sharing advertising identifiers with our ad partners.

You can additionally disable cookies through your browser settings. Most browsers allow you to block or delete cookies under Privacy or Security preferences. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. To opt out of Facebook tracking, visit your Facebook Ad Preferences.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions
Right to Opt-Out of Sale/Sharing: We share online identifiers and browsing activity with advertising partners (such as Google and Meta) to deliver and measure targeted advertising. Under the CPRA this may be considered a "sale" or "sharing" of personal information. You can opt out at any time using the "Do Not Sell or Share My Personal Information" link in our footer, and we honor Global Privacy Control (GPC) browser signals as a valid opt-out request. We do not sell the personal information of consumers we know to be under 16.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights

To exercise any of these rights, please contact us or call us at 989-625-3157. We will respond to verifiable consumer requests within 45 days.

Data Breach Notification

In the unlikely event of a data breach that compromises your personal information, McDonald Ford is committed to notifying affected individuals within 72 hours of discovering the breach. Notification will be provided via email or written notice and will include the nature of the breach, the types of information involved, and steps you can take to protect yourself.

Your Rights

You have the right to access, correct, or delete your personal information. To exercise these rights or if you have questions about our privacy practices, please contact us.

Contact

McDonald Ford
6790 Midland Road, Freeland, MI 48623
Phone: 989-625-3157

Privacy Policy